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R U in the driver's seat?

CRM + BUSINESS OPERATIONS

UNLIMITED USERS · LIFETIME LICENCE

Your whole business, right in front of you.

Start your engine
Q1 2027 BUILDS Talk now, build in Q1

Your business.
In your control.

RUENGINE is a CRM + business operations platform. One lifetime licence. Unlimited users.

Hosting, maintenance, support and optional services are priced separately.

Discuss your setup Open the calculator
Hi, I'm Rue AI, RUENGINE's AI. Want to see RUENGINE in action?
your-company.ruengine
RUENGINE dashboard with sales, leads, invoices and appointments
Unlimited usersOne login across the system
Lifetime licenceYour data stays yours
The short answers

Three questions, straight answers.

What is it?

A CRM + business operations platform on one lifetime licence, with unlimited users.

Who is it for?

Mid-size and large multi-location businesses with bigger teams.

What does it do?

Sales, quotes, POS, HR, team chat and marketing in one system.

What it does

One system. Four parts.

Built for mid-size and large multi-location businesses with bigger teams. One login across the system, storage shared company-wide, unlimited users.

01

Sales

CRM, sales & quotes and POS — every enquiry gets an owner and a next step.

02

Operations

Inventory add-on and the optional workspace suite, connected to the same system.

03

People

HR and team chat — attendance, scheduling, timesheets, leave, training and contracts.

04

Marketing

SMS & email campaigns, with Rue AI available as an optional add-on for reception, reminders and lead follow-up.

Inventory, the workspace suite and Rue AI are optional and priced separately.

How it works

From first enquiry to daily operations.

One workflow, start to finish.

1

Lead

New enquiries land in the CRM with an owner and a next step.

2

Quote

Build the quote on the same record — no re-typing.

3

Sale

Close the sale and take payment at the POS.

4

Run

Scheduling, HR, team chat and marketing run from the same system.

Why RUENGINE

Own it. We run it. Grow with it.

01 · CALCULATOR

What are you paying for software right now?

Pick the tools you pay for now and your team size to see your monthly and yearly total.

Open the calculator
02 · OWNERSHIP

Your own instance. Your data.

Your own dedicated RUENGINE instance and database. Your business data stays yours.

Dedicated instanceYour data
03 · HOSTING

We host it. We run it.

We host and maintain your RUENGINE system. Your written service plan explains support, backups and recovery. Hosting and support are priced separately from your software licence.

RUENGINE-managed hostingMaintenanceSupport
04 · SCALE

Grow your team.

CRM, sales, POS, inventory, HR, team chat and marketing, with unlimited people. Storage is shared across your whole company, not split per user.

CRMSales & quotesPOSInventory add-onHRTeam chatSMS & emailOptional workspace

Inventory is an add-on module. The workspace suite is optional and priced separately. One login across CRM, HR and the workspace suite.

05 · INTEGRATIONS

Connects to the tools you already use.

Connect your business tools through API integrations. We confirm each connection and its setup in your proposal.

06 · Rue AI voice assistant

Meet Rue AI, your AI voice assistant.

Rue AI is available now as an optional add-on for reception, booking, reminders and lead follow-up. Usage is charged separately. Your proposal lists the channels Rue AI will cover.

Reception
Booking
Reminders
Lead follow-up
How Rue AI works
Rue AI answering a customer call to book an appointment
Professional Email & Workspace Suite

Your business email. Your whole workspace.

Optional workspace suite, priced separately: business email, calendar, cloud storage, office apps and PDF viewing. Single sign-on connects CRM, HR and the workspace suite.

Explore the professional suite
Professional email
Calendar
Cloud storage
Office apps
PDF viewing
Single sign-on
RUENGINE

Built around how you work.

Fit your workflow

Configure RUENGINE around your sales process, approvals, locations and team roles. We agree on the custom workflows and integrations your business needs before work starts.

From setup to daily use

We map how you work, set up the system, decide which data to move and prepare your team for launch.

Explore implementation & support

Access and data control

Set access by team role. Your business data stays yours. Before launch, your written service plan explains hosting, support, backups, recovery and data exports.

Review security & data control
Packages & scope

Choose the right setup for your business.

Start with the modules and integrations in your proposal. Add more as your business grows.

Lifetime software licence

Unlimited users. Your business data remains yours. The licence does not transfer ownership of the source code.

A clear service proposal

Your proposal explains the setup, data migration, training, hosting, maintenance, support, integrations and usage-based services you choose. Not every feature is included in every package. Third-party charges may apply.

Rue AI is available now as an optional add-on, with usage charged separately. The email/workspace suite is optional and priced separately. SSO connects CRM, HR and the workspace suite.

Cost example · prices to be confirmed

What you pay for, in plain terms.

Every price is confirmed in writing before you commit. The structure below shows what is separate; amounts stay blank until your written proposal.

Lifetime software licence

Price · in your proposal
  • One licence for the business
  • Unlimited users
  • Your business data stays yours

Hosting & support

Recurring · priced separately
  • RUENGINE-managed hosting
  • Maintenance and support
  • Set out in your service plan

Optional services

Set out in your proposal
  • Implementation, data migration and training — included or separate, as set out in your proposal
  • Rue AI usage and the workspace suite — priced separately
  • Third-party charges may apply

Want a number today?

Open the calculator to see what you pay for software right now.

Open the calculator
Before you start

Clear terms. A clear next step.

What do I receive?

A lifetime licence to use RUENGINE, unlimited users and ownership of your business data. The licence does not transfer ownership of the source code.

Can we expand later?

Yes. You can add modules, integrations and custom work in stages. We confirm the work and costs in writing. Not every feature is included in every package.

Which services have separate costs?

Your proposal sets out the costs for setup, data migration, training, hosting, maintenance, support, integrations and usage-based services. Third-party charges may apply.

What happens to our data if we leave?

Your business data remains yours. Your service terms explain what you can export, the formats available, timing, costs and how your data is deleted if you leave.

Customer results

Proof, once it's verified.

Space reserved for verified customer results and stories.

Get started

Discuss your setup.

Tell us about your business so we can discuss your needs and arrange a demo.

  • Q1 2027 builds. Scheduling is confirmed after your consultation.
  • Built for multi-location businesses.
  • We use your details only to contact you about RUENGINE. We never sell them.

We will be in touch to discuss your business.